100353-Challenges in Adtech and Media Planning – and How to Solve for Them

Challenges in Adtech and Media Planning – and How to Solve for Them

Adtech connects advertisers to audiences – but with digital trends ever-changing, the race to create the most effective campaigns can often shift course

In this e-book, our advertising experts take a closer look at the challenges advertisers face in the media buying and planning space, and how to solve for them.

The full e-book covers:

Data fragmentation, integration and real-time reporting
Real-time bidding (RTB) and latency
Predictive modelling and AI complexity
Scalability of adtech platforms

Get the full insights below to learn how you can create a modern approach to adtech – and connect with the audiences you’re looking for

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What are your organization’s current challenges in AdTech and Media Planning/Buying?

We need a better way to unify data across platforms and generate insights. Our team is looking to optimize and scale our real-time bidding capabilities. Implementing AI for better campaign predictions and automation is a priority. We’re seeking to scale our infrastructure to manage increased demand. We want to enhance or replace legacy systems that hinder our agility. Other

When is your company looking to invest in new solutions?

Immediately (0-3 months) Short term (3-6 months): We plan to explore solutions within the next three months. Medium term (6-12 months): We are considering improvements in the next 3 to 6 months. Medium to long term (12-18 months): More of a long range project. No immediate plans: We do not have plans to address this challenge at the moment.

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Challenges in Adtech and Media Planning – and How to Solve for Them

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