100353-How Core Modernisation Can Improve Advertisers’ AI Strategies

How Core Modernisation Can Improve Advertisers’ AI Strategies

From AI’s meteoric rise to continued algorithm and platform shifts, the advertising industry is navigating a new phase of digital transformation.

However, to unlock the true potential of AI, advertisers need to first consider core modernisation. Without first taking steps to modernise their core, media companies risk being held back by outdated technologies.

In this e-book, we explore:
The challenges of using legacy technology systems
The real-world impacts of core modernisation on advertisers
The benefits and ROI of core modernisation and AI together
Strategies that will unlock future AI success

Download the e-book to learn more about how AI enables core modernisation and vice versa – and get the insights you need to stay ahead in the advertising space.

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What are your organization’s current challenges in AdTech and Media Planning/Buying?

We need a better way to unify data across platforms and generate insights. Our team is looking to optimize and scale our real-time bidding capabilities. Implementing AI for better campaign predictions and automation is a priority. We’re seeking to scale our infrastructure to manage increased demand. We want to enhance or replace legacy systems that hinder our agility. Other

When is your company looking to invest in new solutions?

Immediately (0-3 months) Short term (3-6 months): We plan to explore solutions within the next three months. Medium term (6-12 months): We are considering improvements in the next 3 to 6 months. Medium to long term (12-18 months): More of a long range project. No immediate plans: We do not have plans to address this challenge at the moment.

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How Core Modernisation Can Improve Advertisers’ AI Strategies

Download the guide