Digital Transformation in Agriculture: Redefining How RD&E Reaches and Engages Users

The Australian agricultural industry is facing significant challenges from impacts of climate change, labour shortages, growing consolidation of the family farm and a rapidly shifting age demographic. Commonwealth and State Government provided Research and Development, as well as decision support tooling, can drive significant gains in yield but only when the information is timely, easily accessible, and provided in the channels growers and producers frequent most.

Discover how organisations are using Artificial Intelligence to optimise searching for RD&E articles, streamlining the access to critical information, and delivering a hyper-personalised experience.

In this report, you will find:

   • Key Trends and Digital Tools: An overview of the top trends impacting Australian agriculture and the cutting-edge digital tools being adopted on farms.
   • Evolving Government Approaches: Insights into how government organisations are adapting RD&E and decision support tools to meet the evolving needs of users, including the target state architecture for personalising engagement with growers and producers.
   • Grower and Producer Priorities: An exploration of the primary wants and priorities of growers and producers in their interactions with State Government and Research and Development Corporations (RDCs).
   • The Role of Generative AI: An analysis of how Generative AI is set to transform the consumption of RD&E by growers and producers.

Download the report now to gain valuable insights and stay ahead in the evolving landscape of Australian agriculture.