106060-Data Activation Guide: Redefining the CDP

Data Activation Guide: Redefining the CDP

5 use cases that connect data across departments to power AI and agents

In the rest of this guide you’ll learn how centralized data that’s accessible and actionable by marketing, commerce, sales, and service teams can enable 5 use cases that help you:

Decrease cost per acquisition through targeted advertising
Increase conversion through personalized journeys
Close deals faster by empowering sales reps
Increase adoption with onboarding journeys
Increase retention by delivering proactive service

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