Generative AI stands to transform virtually every business in almost every industry. In banking, financial services and insurance (BFSI), it has the potential to be life-changing for employees, customers and communities. Here we explore 5 of the most impactful areas for generative AI. From operational excellence to delivering exceptional customer experiences, we’ll show you how to move from gen AI potential and possibilities to powerful practical execution. While financial institutions and insurance companies already use advanced technology to support their services, person-to-person communication remains at its core. It’s easy to get stuck at the starting blocks when integrating any new technology, and engaging your people to manage any disruption and enhance, rather than replace, human roles will be a growing challenge in the years ahead. Cognizant, in partnership with Microsoft, can help. Together, we’ll build the skills and knowledge to modernize your technology, reimagine your processes and transform experiences – for everyone.