Organizations around the world plan to spend an average of $47.5 million on generative AI this financial year.* Three-quarters believe this investment is important or very important to their continued success. With great transformation comes great disruption – over 90% of jobs could ultimately be non-existent or unrecognizable. At the same time, we will see demand for new roles requiring entirely new skill sets. Engaging your people to manage this disruption and enhance rather than replace human roles will be a growing challenge in the years ahead. It’s easy to get stuck at the starting blocks when integrating any new technology. Wherever you are with generative AI, Cognizant, in partnership with Microsoft, can help. Together, we’ll build the skills and knowledge to modernize your technology, reimagine your processes and transform experiences – for everyone. Here we explore three of the most impactful areas for generative AI and how to move from potential and possibilities to powerful, practical execution.