Telco connectivity revenue is growing at a snail’s pace, but B2C still makes up the bulk of telco revenue today. Diversified ARPU can help you track how well you monetize your largest revenue base and stay ahead of the telco game.

Article Highlights:

✔️ As traditional B2C connectivity revenues continue to stagnate, telco CFOs and executives are under increasing pressure to find new non-connectivity revenue sources.

✔️ Diversified ARPU offers a powerful metric to measure and drive financial performance beyond core connectivity services.

✔️ For telcos, diversified ARPU is more than just a metric—it’s a strategic lever that reflects how well a company is monetizing its full range of offerings. This focus on both core and non-core revenues provides insights into the effectiveness of monetization strategies, pricing power, and customer engagement.

Read the article to see how we apply this thinking for our own DMO brands.