Advancing technology has heightened customer expectations for personalised experiences and easy product access. This push compels companies to refine their sign-in and registration processes, data collection, and customer onboarding experiences. Simultaneously, such companies also face pressure to protect customer data due to awareness and regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and India’s Digital Personal Data Protection Act.

To navigate this, companies need robust identity management solutions that enable customers to take control of their data. This boosts customer trust and loyalty. By integrating these solutions, companies showcase their commitment to privacy, enhancing their brand reputation. This approach also ensures secure authorisation and authentication processes, benefitting both customers and companies.

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