We are operating in an unpredictable, rapidly changing and frequently disrupted environment, while witnessing one of the biggest technological advances since the birth of the internet, generative artificial intelligence (GenAI). We are also surrounded by ever-growing mountains of data in an often-distributed landscape. The ability to harness data is critical, but what use is it if it cannot easily be accessed, processed, and leveraged? For these organizations, tapping into the capabilities of GenAl could be the difference between make or break.