89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to.
But many companies are finding out the hard way that not all CDPs are created equal — 42% say their solution is delivering little or no value.
In such a crowded and confusing market, enterprise brands must cut through the noise to understand their options and decide which solution best suits their business needs.
Download ActionIQ’s 2022 CDP Market Guide to learn:
• The current state of the CDP market in 2022
• Which factors are most important when evaluating CDPs
• How different CDPs measure up to your business goals