Trust between brands and consumers is an ongoing conversation. It’s built over time and across millions of interactions. It’s multifaceted and not linear. And while data plays a starring role in earning and deepening trust between brands and their consumers, it’s not just about data. Trust is earned(and broken) while we’re searching, shopping, learning, planning, booking, messaging, reading, listening, and watching. It’s earned online, in-person, and in-between. Trust isn’t earned by accident, it’s not earned in a moment. It requires deliberate and consistent work ÐÐ al the time, and every time
In this research report, Adobe provides global business leaders with key data to support existing or create new trust initiatives.