Adobe is the Ôeverything storeÕ of martech. Adobe is deep into a multi-year strategy and technology transformation to deliver on its vision for customer experience management. The Adobe Experience Cloud offers insights, content, and engagement applications, all based on the Adobe Experience Platform (AEP) that centralizes data and services throughout the product line. ItÕs a promising approach, notable for its modern architecture and broad digital engagement coverage. AdobeÕs product development plans prioritize AEP to unify data, content, and machine learning features, expanding customer journey management, and embedding Workfront Ð acquired in 2020 Ð for collaboration and workflow management._