Work Management for Marketers: Asset Management

Marketing teams have an enormous amount of digital content to manage. According to research published in Communicate Magazine, organizations continue to experience an almost 10 percent growth per year in content creation. If you’re only creating 10 to 12 assets a year, this may not seem like much, but if you’re creating hundreds or thousands of assets a year, a 10 percent increase can be incredibly hard to manage. Not surprisingly, many companies are struggling to keep track of these assets.

To manage assets in a way that lets your teams quickly find, revise, and reuse them, you need a work management application that can:

     • Integrate with your content/asset management system
     • Assign and capture metadata for each asset
     • Provide total visibility into all assets for easy search, access, and sharing of assets

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