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Beyond the shelf: Digital transformation strategies for SMB retailers

Tuesday 9th July, 12:30

In today’s rapidly evolving retail landscape, small and medium-sized businesses (SMBs) face mounting pressures from changing consumer behaviours, disruptive technologies, and fierce competition. To drive sustainable growth, SMB retailers must bridge the gap between rising customer expectations and delivering standout experiences.

This Retail Systems webinar, sponsored by Cisco, provides a comprehensive playbook for SMBs to master agile, customer-centric retail strategies. Drawing insights from the upcoming report “The SMB Challenge: How Small and Medium-Sized Retailers are Tackling an Increasingly Complex Market,” expert speakers will unpack proven approaches to boost revenue and brand awareness through advanced analytics for demand forecasting, personalised marketing campaigns, and optimised inventory management.

The webinar will explore strategies for breaking down operational silos and fostering a culture of innovation to stay agile amid disruption. Speakers will highlight how to leverage multipurpose technologies to enhance store automation, safety/security, actionable insights, and rich customer engagement. Additionally, the session will emphasise the importance of prioritising sustainability initiatives such as reducing shrink/fraud, improving compliance, and decreasing waste/consumption.

From the storefront to distribution channels, this webinar will equip SMB retailers with data-driven strategies, cutting-edge solutions, and best practices to bridge customer expectations with unparalleled experiences. Unlock sustainable growth by harnessing digital transformation, operational agility, and relentless innovation.

Topics for discussion: 

  • What are the biggest disruptive forces reshaping the retail landscape for SMBs, and how can they adapt their business models accordingly? 
  • How can SMBs leverage data analytics to gain a deeper understanding of their customers’ preferences and purchasing behaviours, enabling more targeted and effective marketing strategies? 
  • What role can strategic partnerships and collaborations play in helping SMB retailers access new markets, capabilities, and growth opportunities? 
  • With rising costs and margin pressures, what strategies can SMB retailers implement to reduce expenses without compromising the customer experience? 
  • How can SMBs leverage mobile technologies and location-based services to deliver more personalised, context-aware shopping experiences? 
  • What cybersecurity best practices should SMB retailers prioritise to protect against evolving threats and ensure the integrity of their customer data?


12:30 – 12:35 Editor’s Welcome
12:35 – 13:00 Webinar Session
13:00 – 13:15 Audience Q&A