GUIDE TO Franchising 101An ebook by Goosehead Insurance. Here, we focus on why the insurance industry can be a solid and lucrative investment. Whether you’re an entrepreneur seeking a rewarding career change or an accomplished businessperson looking to go to the next level, few paths offer the promise of financial stability, professional growth, and community impact, quite like franchising. It allows individuals to realize their business ownership goals, often with the support and backing of a well-established brand. Learn the benefits and what to look for in a business and gain insights to decide if franchising is right for you.