Becoming data-driven is no longer an option but a necessity. Companies aim to achieve this by collecting huge volumes of customer data through their digital platforms and online applications. However, a significant challenge emerges as customers battle between their desire for personalised experiences and the need to control the extent of data they share with companies.

This Analyst Brief provides insights into how companies can enhance user experiences and personalisation while establishing trust with their customers using a comprehensive identity management solution in the digital age.

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