You’ve no doubt used customer identity and access management (CIAM) in your personal life as a customer of other businesses — whether you realized it or not. Perhaps you’ve logged into a website to purchase concert tickets. Or maybe you’ve used your social media account to log into a new e-commerce site. You may have used your mobile phone to do some online banking and received a one-time passcode via text message to login to your account. These are some everyday examples of how customers are already using CIAM with their favorite applications, websites, and portals. In this book, you’ll discover how modern CIAM can help your organization deliver secure, seamless digital experiences for your customers and partners.