Why Your Customers Aren't Converting: A Global Study on the Role of Customer Identity and UX

Our global survey data shows many marketing leaders believe their existing sign-up and login flows  influence their rates of cart abandonment and customer attrition. They understand the problem, but are yet to identify a workable solution. The majority of those surveyed did not report using the fundamental modern identity technologies that are standard within Customer Identity and Access Management (CIAM) systems. 

   • 63% did not use social login
   • 74% did not support biometric authentication
   • 79% did not use passwordless authentication


Looking deeper into the survey results, you’ll learn about modern identity adoption rates in consumer-facing applications, how many CDOs/CMOs prioritize social login options, how your sign-up times stack up to your competitors, and why it’s a big myth that UX friction is a necessary cost of security.


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