Premise-Case Study: Market Insight Improves Customer Experience

Case Study: Market Insight Improves Customer Experience

Any successful CPG or FMCG brand knows that innovation is the key to staying competitive and data provides the key insights companies need to continue innovating, growing their market share and revenue, and delighting their customers. But many brands struggle to collect data about their products in stores, especially in emerging markets, often due to fragmented distribution value chains.

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