Supporting scalability and growth is a challenge that organizations of all sizes encounter. From having the internal systems deploy services rapidly and cost effectively to getting ideas to market faster, and adapting to meet customers’ fast-changing demands. These challenges also influenced Amazon’s own innovation journey. The innovation-first mindset that characterizes Amazon today evolved from a need to deliver the benefits of an agile infrastructure and philosophy to other companies. As highlighted in IDC’s whitepaper Developing an Innovation-First Mindset for Business Model Success, the Amazon approach rests on the four pillars of culture, mechanisms, organization, and agile technology architecture.