Customers have greater buying choices than ever before. What sets one company apart from the others is no longer a product or service itself, but each customer’s memory of, and feelings about, their interactions with a company.
Were they able to easily navigate the organization’s website or app? Were they recognized as the same customer whose last transaction was online, rather than via the mobile app? Did the company personalize their experience by recommending useful ancillary products or services to go with their current and previous purchases?
Download the survey now to learn more.