The world has changed, thanks in no small part to the proliferation of digital technology and a global pandemic that accelerated digital transformation by a decade or more. With the customer
buying journey having been radically altered by these events, many best practices previously used to attract and retain consumers no longer work. The number of channels consumers use to interact with brands has exploded and companies need to change their approaches if they hope to deliver true omnichannel experiences and reach customers where they are. Content needs to evolve from generic to personalized, from static to dynamic. And of course, all of this needs to happen at speed.