WhyMass- 3 Reasons Your MarTech Stack Is Underutilized

3 Reasons Your MarTech Stack Is Fragmented—And What to Do About It

MarTech utilization has hit an all-time low this year with marketing departments using only 33% of their current capabilities (down from 42% in 2022 and 58% in 2020), according to a Gartner study¹

And it’s a huge drain on their budgets. The same study estimated that MarTech underutilization could cost companies with a revenue size of $250 million up to $4 million² —an extravagance resource-strapped marketing teams cannot afford.

But why is it so hard for marketing departments to leverage the full power of their MarTech stacks—and what can they do about it?

Key Takeaways

Poor MarTech integration
Lack of expertise, time, and capacity
MOps talent is expensive

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